Why us

 

Nationwide Spanish speaking population:

With 52 million Spanish speakers in the United States, is the second largest population of Spanish speakers in the World.

132 million the number of the projected Hispanic population of USA IN 2050, 30% of the nation’s total population.

3.16 million Business is the estimated Hispanic-Owned Businesses in 2013.

1.2 Trillion Buying power, estimated Hispanic purchasing power in 2012.

68% is the percent of Hispanics 25 and older with a high school diploma or higher in 2011.

 

In Tennessee:

Hispanic Business Revenues are 1.8 billions

Mexico is the top country of origin for Hispanics, but we are Spanish speaking radio, programming for the entire Latin population in Middle Tennessee.

According to the type of jobs the Hispanic Community develops, Radio is the best choice to spread your message to the entire community.

 

DMA (Designated Market Area) Households

Total                                                        1,043,440

Hispanic                                                       44,860

Non – Hispanic                                          998,580

Source: Nielsen Universe Estimates, 2014

 

DMA Population (2+ persons)

Total                                                        2,585,000

Hispanic                                                     158,000

Non – Hispanic                                       2,427,000

Source: Nielsen Universe Estimates, 2014

 

Hispanic Penetration of Total DMA

Kids 2-11                                                10%

Teens 12-17                                              7%

18-34                                                         9%

18-49                                                         8%

25-54                                                         7%

50+                                                            2%

Source: Nielsen Universe Estimates, 2014

 

Median number of Persons (2+ years) per Household

Total                                                          2.5

Hispanic                                                    3.5

Non-Hispanic                                            2.4

Source: Nielsen Universe Estimates, 2014

 

Median Age of Persons (2+ yesars) per Household

Total                                                          38.3

Hispanic                                                    26.7

Non-Hispanic                                            39.6

Source: Nielsen Universe Estimates, 2014

 

Average  Household Income

Total                                                          $78,401

Hispanic                                                    $58,620

Non-Hispanic                                            $98,181

Source: Nielsen Universe Estimates, 2014

 

Consumer Spending

Total                                                          $70.2 Bil

Hispanic                                                    $  2.2 Bil

Non-Hispanic                                            $68.0 Bil

Source: Nielsen Universe Estimates, 2014

 

Census Information

2013 Hispanic % of Population                            7%

Proj 2000-2018 Hispanic % Growth                254%

Proj 2000-2018 Hispanic % Total Growth         26%

 

 

Hispanic Origin Penetration

Mexican                                                            66%

Puerto Rican                                                      10%

Central American                                              13%

South American                                                  5%

Cuban                                                                  2%

Dominican                                                           2%

 

 

Hispanic Household Language Usage

Any Spanish Spoken                                        74%



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